HTC will launch a new smartphone lineup in October

According to a latest report, HTC will roll out new series of smartphones in 2015. HTC will continue to strengthen its smartphone development and will roll out a new series of products in the second half of 2015, said CEO Cher Wang during a meeting of shareholders.

The CEO also promised that HTC will take steps to reduce its production costs, optimize its supply chain and outsource orders as appropriate to increase operational flexibility.In addition, HTC will seek to “rationalize internal procedures” and develop new businesses such as virtual reality applications, including the Vive virtual reality headset that was developed jointly with U.S. video company Valve and unveiled on March 1, Wang said.

At the company’s latest shareholders meeting, Wang also made an apology to shareholders for the recent declines in HTC’s share price on the Taiwan Stock Exchange. In her opening statement at HTC’s general shareholders meeting, Cher Wang apologized for what she described as an overly conservative marketing strategy and poor operations management efficiency.